Campbell's Soup Company is Trademarking The Word Chunky

Campbell has filed the trademark for the word "chunky" after several years of it being used in pop culture. They claim the word chunky has made the company into a pop culture icon over the past few decades. The word was used in reference to their brand on Saturday Night Live, Family Guy, The Simpsons and more.  See their mention the SNL skit below. Check out more info about the trademark in this article CNBC's website.